The What Drives Us pop-up exhibit offers a chance for the audience to learn about stock car racing through a brand new lens. With a focus on education through interaction, What Drives Us would focus on the technology, people and innovation that drive the sport towards the future.
From iconic moments and athletes to safety innovations, “What Drives Us” aims to educate the existing fans and also reach a new audience. This interactive pop-up exhibit plans to bring a whole new perspective to the realm of stock cars with a focus on safety, education and the human elements behind it all.
What Drives Us
My personal LLC, boogity media, took off when I began my career in design. The name “boogity” is a nod to Darrel Waltrip’s iconic call at the start of every NASCAR race during his career. Along with this, the green color also signifies the beginning of a race. These combine to represent how designing gave me a fresh start.
